The Boobquake Experiment has begun!

It all began with a quote from Muslim Cleric, and became an Internet sensation.

After prominent Iranian cleric Kazem Sedighi said that women’s immodesty increases earthquakes, a Purdue University student named Jen McCreight created a Facebook event called “Boobquake,” calling for the women of the world to wear their most revealing outfits on Monday, April 26.

Sedighi was quoted in the Chicago Tribune saying, “Many women who do not dress modestly … lead young men astray, corrupt their chastity and spread adultery in society, which (consequently) increases earthquakes.”

The plan, of course, is to embarrass Sedighi if a significant increase in earthquakes does not occur on Monday. The event has more than 177,000 “confirmed” guests and 57,000 “maybes.” There’s also a Facebook page that has been liked by more than 37,000 users, and a Twitter (Twitter) hashtag called #boobquake that’s getting several updates per minute. Boobquake has been all over the mainstream media and merchandise is already rolling out — T-shirts and the like. It’s this weekend’s social media phenomenon.

For many, this is an example of how social media can raise public awareness and generate discussion. For quite a few straight men of the more narrow-minded variety, though, it’s mostly an opportunity to do some extra ogling. Both of those are the last things Sedighi wants.

The event has nevertheless stirred up a lot of controversy even among non-religious people. Some groups of feminists are saying that it only adds to the sexualization of women, in contrast to others who are saying that it’s all about women having the freedom to present themselves however they want.

McCreight responded to the concerns in her blog (blog), saying she never knew the event would become much more than a private joke, and that she’d have been more careful about wording and execution had she known.