A commercial for Apoliva, an assortment of personal care products for Apoteket, featuring Swedish supermodel Adina Fohlin has made a major splash, although not quite the one that the Swedish pharmacy chain was hoping for. Rather than running out to purchase Apoliva products, viewers are running scared.
The 30-second ad spot, set to the haunting tones of a Swedish folk song, depicts a close-up of a rather sullen and emaciated Fohlin standing in the snow, rain and sun. The clip ends with the tagline, “Apoliva – for Swedish conditions”.
Almost 100,000 Swedes, many of whom viewed the clip on YouTube, have joined a Facegroup group called “I am scared of the girl in the Apoliva commercial” (“Jag är rädd för tjejen i Apolivareklamen”) in reaction to the film. Several other related groups, both in favour of and against the ad, have popped up on the social media site as well.
The description of the Facebook group reads: “Those of us who have a TV and like to watch commercials/can't be bothered to reach for the remote are facing a problem. Apoliva has begun to run a commercial that is frightening. A woman singing a Nordic/Swedish folk song in freezing rain with lightning. I am creating this group for those of us who need somewhere to seek support and talk things out. It's only a matter of time before it creeps into our dreams and terrorises us in our sleep.”
“We definitely weren't prepared for this reaction,” Eva Fernvall, brand manager at Apoteket AB, told Expressen.
“It was never our intention to scare people,” she added.
Here's the commercial...
I saw it.
All I can say is...
SWEDES ARE PUSSIES!!!!!!