Tuesday, September 7, 2010

And the box office champion this week is...


Late shows made the difference after a sluggish Friday box office, especially for matinees. But attendance picked up dramatically on Saturday, as much as +24%-to-+38%, allowing a clear winner for the 3-day weekend to emerge, Focus Features' The American starring George Clooney with $12.9M. Sony's holdover Takers was close behind Saturday. But Machete from Robert Rodriguez should finish the 3-day weekend with $11.3M, good enough for 2nd place. Here are Friday, Saturday, and estimated Labor Day holiday weekend grosses for North America. Analysis coming:

1. The American (Focus Features) NEW [2,823 Theaters] Opened Wed
Friday $3.8M, Saturday $4.9M, 3-Day Weekend $13.3M, Est 4-Day Holiday $16.1M, Est Cume $19.2M

2. Machete (Fox) NEW [2,670 Theaters]
Friday $3.9M, Saturday $3.9M, 3-Day Weekend $11.3M, Est 4-Day Holiday $14.7M)

3. Takers (Screen Gems/Sony) Week 2 [2,206 Theaters]
Friday $3.1M, Saturday $4.3M, 3-Day Weekend $11.2M (-45%), Est 4-Day Holiday $14.5M, Est Cume $40.5M

4. The Last Exorcism (Lionsgate) Week 2 [2,874 Theaters]
Friday $2.3M, Saturday $3M, 3-Day Weekend $7.8M (-62%), Est 4-Day Holiday $9.5M, Est Cume $34.3M

5. Going The Distance (Warner Bros) NEW [3,030 Theaters]
Friday $2.2M, Saturday $2.4M, 3-Day Weekend $6.8M, Est 4-Day Holiday $8.5M

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